Samsung is primed to rejuvenate its Bixby voice assistant by integrating Perplexity’s advanced AI technology, setting the stage for the Galaxy S26 series to unveil a smarter, more versatile digital helper. This move mirrors Apple’s recent embrace of a multi-model AI approach for Siri, reflecting a clear industry trend toward hybrid AI architectures on flagship smartphones.
Insiders report that Bixby will continue to manage basic on-device commands, such as system toggles and utility actions. For intricate requests demanding advanced reasoning or generative abilities, Perplexity’s models will take over. This multi-AI structure aims to ensure efficiency while enriching user experience with more intelligent responses
Samsung’s decision to tap Perplexity is notable given its ongoing deep integration with Google’s Gemini across One UI and other Galaxy-exclusive AI features. By adding Perplexity to the equation, Samsung is determined not to be confined to one AI partner, seeking a broader pool of intelligent assistants for future devices.
The partnership offers more than technical diversity. Earlier in 2025, Samsung extended a complimentary Perplexity Pro subscription to Galaxy users, indicating its intent to build user familiarity and loyalty ahead of a full-scale Bixby upgrade. Industry sources suggest Samsung’s investments in Perplexity may even include significant financial stakes, further binding the two companies’ AI roadmaps
With Perplexity’s expertise in search and generative AI now bound for Bixby, Samsung appears poised for a major marketing push. Analysts see this evolving AI strategy as an opportunity for Samsung to make Bixby the default assistant once again, reversing years of stagnation and underuse in a category dominated by competitors
This strategy closely echoes Apple’s approach for Siri, which leverages both its own on-device models for basic interactions and partners like OpenAI and Google Gemini for more sophisticated requests. Apple is preparing further upgrades, reportedly relying on Google’s Gemini for enhanced features while also ramping up internal model development for future releases.
The competitive momentum between Apple and Samsung could accelerate the evolution of digital assistants across the tech landscape. As Samsung prepares to launch the new iteration of Bixby with Perplexity support, both users and industry watchers are anticipating smarter hands-free productivity, richer device integration, and more natural conversation in day-to-day mobile experiences.
Samsung may be reinventing Bixby on the Galaxy S26 — instead of Google Gemini, it’s rumored to integrate Perplexity AI. Simple tasks go to Bixby, while more complex queries are handed to Perplexity.#AI #Samsung #GalaxyS26 #Bixby #PerplexityAI #TechInnovation pic.twitter.com/eh0j8BGT62
— Genius Pulse 360 (@geniuspulse360) November 24, 2025
