ChatGPT adds AI shopping assistant to streamline how users research and compare products within a single conversational interface. This new experience aims to cut scrolling fatigue and tab overload by turning ChatGPT into a guided, interactive shopping companion that responds in real time to detailed preferences.
ChatGPT adds AI shopping assistant rollout
ChatGPT adds AI shopping assistant features that walk users through step‑by‑step questions on budget, use case, brands, and must‑have specs before surfacing tailored product shortlists. The system pulls structured data such as prices, availability, and reviews from trusted sources, then compiles them into concise buyer guides with side‑by‑side comparisons.
How the new experience works
Once a user starts a shopping query or taps the shopping research option from the “+” menu, ChatGPT launches an interactive flow that refines results with each follow‑up question. Shoppers can ask for more of certain recommendations, less of others, or request alternatives, allowing the AI to iterate until the shortlist matches their exact needs.
Use cases and availability
The AI assistant can handle everything from finding budget home appliances and high‑performance electronics to discovering last‑minute gifts or niche accessories. Shopping research is available today on the web and in the ChatGPT iPhone and iPad apps for signed‑in Free, Go, Plus, and Pro users, although Mac app support has not yet been announced.
ASO and marketing implications
For app developers and mobile marketers, ChatGPT adds AI shopping assistant as a new discovery surface where rich, well‑structured product data becomes crucial. Apps and offers with clean metadata, detailed specs, and authentic user reviews are more likely to rank in AI‑generated shopping guides, reshaping App Store Optimization strategies around depth and clarity of content.
What it means for online shopping
By centralizing product research into a single conversational thread, ChatGPT adds AI shopping assistant reduces the cognitive load of jumping across search engines, review blogs, and retailer pages. The move also sets the stage for deeper “agentic commerce,” where ChatGPT may not only recommend items but eventually connect users directly to checkout with participating merchants.
