Apple Store Event is back for its annual four-day shopping extravaganza, running from November 28 through December 1, 2025. This event spans multiple countries including the U.S., Canada, Australia, and parts of Europe and Asia. During this period, customers purchasing eligible Apple products at physical stores, the Apple Store app, or Apple.com will receive an Apple gift card to use on future purchases. The gift cards vary in value depending on the product purchased, with some reaching up to $250 in the U.S. The event excludes newer releases like the iPhone 17 series and Vision Pro with M5 chip, as well as refurbished products and educational pricing offers.
Unlike traditional Black Friday sales, Apple does not apply immediate price reductions but instead offers gift cards that can facilitate buying accessories, apps, or services like Apple Music. For example, purchasing an iPhone 16 or iPad models with A16 chip could get a gift card between $50 to $75, while higher-end Macs like the MacBook Pro can earn customers a gift card up to $250. This strategy encourages users to invest further in the Apple ecosystem and bundle their purchases during this event.
While the Apple Store Event is a key seasonal promotion, savvy shoppers still find better discounts from authorized third-party resellers like Amazon. These retailers often offer direct price cuts on many Apple products, complementing or surpassing the value of Apple’s gift cards. Still, Apple’s event remains one of the few opportunities where gift cards and exclusive Apple-direct purchase options are available simultaneously, making it an important date for enthusiasts planning to upgrade devices or accessories.
Apple Store Event offers exclusive gift cards, easy trade-ins, free extended returns, and flexible payment options for holiday shopping on Apple devices.
