Adobe has announced it will acquire Semrush, a top online visibility management platform, in a significant $1.9 billion all-cash deal. The transaction, approved by both company boards, values Semrush at $12 per share and is positioned as a strategic move to strengthen Adobe’s AI-driven marketing tools.
The deal is expected to close in the first half of 2026, subject to regulatory and shareholder approvals. Adobe aims to integrate Semrush’s robust search engine optimization capabilities with its Digital Experience suite, expanding offerings for brands seeking to optimize presence amid rapid advancements in AI-powered discovery platforms.
Semrush has gained recognition among large businesses, reporting 33% growth in its enterprise segment in the past year. Its platform supports both traditional SEO and emerging generative engine optimization, helping brands adapt to new ways consumers find content through chatbots and generative AI tools.
By acquiring Semrush, Adobe plans to give marketers improved visibility and analytics across conventional search engines as well as AI-driven channels. The unified platform is expected to offer organizations new ways to manage brand awareness and boost user engagement in a rapidly changing online ecosystem.
Executives at Adobe highlighted that this acquisition reinforces their commitment to driving innovation in digital marketing. The addition of Semrush will enable Adobe to anticipate and respond to growing market demand for integrated solutions that merge traditional SEO with the latest in generative AI discovery.
Industry analysts indicate this move will further cement Adobe’s leadership in tech-driven marketing transformation. Bringing together Adobe’s creative expertise and Semrush’s analytics platform could set new standards in how businesses grow online, optimizing for future changes in consumer search behavior.
